SEO Title

OCR Cambridge National Enterprise & Marketing R069 | 172-Page NEA Workbook & Teacher Guide

Description

A comprehensive 172-page teaching resource for OCR Cambridge National Level 1/Level 2 Enterprise and Marketing (J837) – R069: Market and Pitch a Business Proposal.

Includes a 149-page student workbook and 23-page teacher guide, both supplied in editable Word and PDF formats.

Designed to teach the knowledge and skills required for this mandatory 60-mark NEA unit, using fictional businesses and independent practice activities.

Topics covered:

Topic 1 – Brand Identity

• Brand personality, identity and image
• Branding methods and justification
• Competitor analysis
• External business environment

Topic 2 – Promotional Campaigns

• Promotional objectives and KPIs
• Campaign planning and Gantt charts
• Promotional materials
• Reviewing campaign effectiveness

Topic 3 – Planning and Pitching

• Pitch planning and preparation
• Verbal and non-verbal communication
• Presentation skills and time management
• Practice pitches and peer feedback
• Professional pitch delivery

Topic 4 – Reviewing Performance

• Evaluating brand identity and proposals
• Using feedback and supporting evidence
• Reviewing pitching performance

What’s included:

• 149-page student workbook
• 23-page teacher guide
• Editable DOCX and printable PDF files
• 14 structured skills chapters
• Diagrams, examples and guided practice
• Knowledge organisers and revision notes
• 94-term glossary and retrieval questions
• Pitch practice activities
• Teacher answers and assessment guidance
• NEA authenticity and compliance notes

Ideal for Years 10–11, OCR Enterprise and Marketing lessons, vocational business teaching and R069 NEA preparation.

Supports skill development without reproducing OCR-set assignments or providing completed assessed submissions.

SEO Keywords

OCR Cambridge National Enterprise and Marketing, OCR R069, J837, Market and Pitch a Business Proposal, R069 NEA workbook, branding, brand identity, promotional campaigns, marketing KPIs, Gantt chart, business pitch, pitch presentation skills, business proposal evaluation, OCR Enterprise coursework, teacher guide, editable Word workbook

Copyright

© 2026 Coffee Owed. All rights reserved.

This independently created resource supports OCR Cambridge National Enterprise and Marketing (J837), Unit R069.

It is not produced, approved or endorsed by OCR. Qualification names and codes are used solely to identify curriculum relevance.

All original explanations, activities, examples and workbook designs remain the creator’s intellectual property. Third-party materials remain subject to their respective rights.

Short footer: © 2026 Coffee Owed. Independent OCR Cambridge National resource. Not affiliated with OCR.