ÌÇÐÄVlog

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ÌÇÐÄVlog

Last updated

10 March 2026

zip, 84.28 KB
zip, 84.28 KB

A data-driven and highly analytical lesson pack for 3.1.3J – Digital Technology & Marketing.

Students calculate and interpret:

• Click-through rates (CTR)
• Conversion rates
• Digital performance metrics
• Search performance and engagement

Covers:

• AI in marketing
• CRM systems
• Data analytics and personalisation
• SEO, PPC and content marketing

Includes:

✔ KPI calculation modelling
✔ Applied digital strategy scenarios
✔ Core & Higher worksheets
✔ Homework
✔ Exam questions with full mark schemes

Strong focus on:

• Data interpretation
• Competitiveness impact
• Strategic digital decisions

Essential for modern marketing analysis.

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