This classroom-ready lesson introduces students to target audiences: how brands use demographics, psychographics and audience segmentation to shape their advertising. Built for Media Studies and equally at home in Business, Economics and Humanities, it walks a full 70-minute lesson from starter to exit ticket using Coca-Cola’s advertising history as its running case study.

New in this version:

• Fully redesigned 15-slide deck with a consistent, modern visual style
• Teacher notes on every slide, including timings, discussion prompts and common student errors to watch for
• A print-ready A4 Customer Profile graphic organiser to accompany the profiling activity
• A glossary slide covering all key media language from the unit
• Slides are plain and animation-free, so you can add your own transitions or use them as-is

The lesson includes:

• A social media footprint starter: what could an advertiser work out about you from your last ten posts?
• Clear, student-friendly definitions of target audience, demographics and psychographics, with worked examples
• Where audience data comes from: social media, focus groups and surveys, ABS data and the Census
• Mass, niche and segmented audiences, plus primary vs secondary audiences explained through the 1950 Santa campaign
• A group analysis task using four real Coca-Cola posters aimed at four different audiences, with answers on the slide
• A Demographic & Psychographic Profile activity where students build a customer persona for themselves
• A creative task: design a Coca-Cola poster targeted at a partner’s unique customer profile
• An exit ticket and extension tasks for early finishers

Perfect for:

• Advertising and marketing units
• Media analysis lessons
• Business Studies (consumer behaviour, marketing mix)
• Humanities projects and cross-curricular tasks
• Years 8–12, GCSE Media, and senior media courses

PowerPoint is editable, so you can rebrand the activities around any product your class knows well.