A fully scaffolded three-level worksheet covering Topic 2.2 Making Marketing Decisions from the Pearson Edexcel GCSE Business Studies (9-1) specification (1BS0). Uses the NovaBrew/Raj Patel case study throughout.

Six questions covering the full range of question types - from 1-mark identification through to 9-mark evaluation with KAAER structure and recommendation.

What’s included:

• NovaBrew case study (marketing mix decisions, pricing strategy, e-commerce)
• Level 1: full scaffold - key term bank, sentence starters, KAAER writing frames, model answers
• Level 2: partial scaffold - key prompts and planning tables
• Level 3: independent - assessment objectives and answer space
• Model answers for all 6 questions

Questions: Q1 (1m) State, Q2 (1m) Identify, Q3 (3m) Explain, Q4 (3m) Explain, Q5 (6m) Analyse, Q6 (9m) Evaluate

SEND-accessible formatting throughout (Arial 14pt, 1.5 line spacing, colour-coded sections).

Suitable for: Edexcel GCSE Business (9-1), Alternative Provision, Special Schools, mainstream SEND, intervention groups.

Tags: Edexcel GCSE Business, Topic 2.2, marketing mix, SEND, scaffolded, worksheet, pricing strategies, KAAER, 1BS0, Alternative Provision,

Looking for more Edexcel GCSE Business resources? Take a look at the full Theme 2 bundle including Knowledge Organisers and scaffolded worksheets for every topic:
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