This case study pack explores how BYD grew from a battery manufacturer into one of the world’s leading electric vehicle and clean-energy companies. The pack examines the main reasons behind BYD’s success, including its vertical integration, battery expertise, value chain control, smart supply chain development, green supply chain practices, and expansion into global markets. It also looks at the challenges BYD faces, such as supplier coordination, delivery lead times, data integration, and balancing cost with sustainability. Overall, the case helps students understand how operations, technology, logistics, and strategy work together in the EV industry.

This pack aims to:

• explain how BYD became successful in the EV industry;
• analyse BYD’s supply chain and value chain as sources of competitive advantage;
• examine the role of vertical integration, battery technology, and smart manufacturing in BYD’s growth;
• evaluate how sustainability and green supply chain practices support BYD’s long-term strategy;
• help students apply business, strategy, operations, and supply chain theories to a real company case.

Target audience: Foundation and undergraduate students in Business, Management, Operations, Supply Chain, and Strategy.

Learning focus: Supply chain, value chain, EV strategy, battery innovation, Industry 4.0, and green growth.

This pack contains:

Company background and development

• BYD supply chain overview
• Value chain analysis
• Application of Porter’s Value Chain to BYD’s inbound logistics, operations, outbound logistics, marketing and sales, and service.
• Vertical integration and competitive advantage
• Battery strategy and sustainability
• Smart supply chain and Industry 4.0
• Green supply chain management
• Global expansion and logistics
• Exercise sheets and class activities
• MCQs and exam questions

Assessment materials on supply chain, value chain, vertical integration, smart logistics, and sustainability.