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This powerpoint is purposefully made for A Level Economics using the most recent Cambridge syllabus.

It fully covers - 7.8 Differing objectives and policies of firms

7.8.1 traditional profit-maximising objective of firms

7.8.2 an understanding of other objectives of firms:
• survival
• profit satisficing
• sales maximisation
• revenue maximisation

7.8.3 price discrimination – first, second and third degree:
• conditions for effective price discrimination
• consequences of price discrimination

7.8.4 other pricing policies:
• limit pricing
• predatory pricing
• price leadership

7.8.5 relationship between price elasticity of demand and a firm’s revenue:
• in a normal downward sloping demand curve
• in a kinked demand curve