This complete BTEC Business Level 3 Unit 2: Developing a Marketing Campaign bundle includes a full set of PowerPoints, worksheets and activities covering the key taught content for the Pearson specification. It provides everything needed to prepare students for the Unit 2 controlled assessment.

Perfect for new teachers, experienced teachers wanting to save planning time, or departments delivering Unit 2 for the first time.

What’s included (fully editable):
✔ PowerPoints covering the whole unit
Topics include:

Marketing aims & objectives

Market research (primary & secondary)

Qualitative vs quantitative data

Sampling methods

Market segmentation

Target markets

Marketing mix (4Ps)

Budgeting & financial considerations

Campaign planning

Analysing marketing information

✔ Worksheets & Student Activities
Research tasks

Data interpretation tasks

Segmentation activities

Marketing mix tasks

Case study questions

Planning templates

keywords; BTEC Business, Unit 2, Developing a Marketing Campaign, Level 3 Business, marketing campaign, market research, segmentation, target markets, marketing mix, Pearson BTEC, KS5 Business, vocational business.