What’s included: - Spec checklist for A1–A4 (targeting/segmentation,
the 4Ps, choosing marketing methods, trust/reputation/loyalty) -
Command words guide with mark allocations - Knowledge organiser
covering the full section - Key terms glossary - Exam-style practice
questions covering all command words (Identify, Explain, Discuss,
Justify), calibrated against real Pearson mark schemes - Model
answers with examiner-style commentary explaining exactly what
earns each mark - Break-even and calculation-style questions where
relevant
Suitable for: BTEC Tech Award in Enterprise (2022) — Component 3
only. Format: Microsoft Word (.docx) — fully editable.