A clear exemplar assignment for BTEC Level 3 Travel and Tourism Unit 5: Travel and Tourism Enterprises.

This resource is designed to help students understand how to structure and develop their own Unit 5 assignment. It can be used as a guide for layout, content, depth, examples and assessment style.

Unit 5 is a 90 GLH internally assessed unit where learners research potential travel and tourism enterprise opportunities, develop a start-up plan, prepare a marketing strategy and deliver a pitch to generate interest in their new enterprise idea.

What this resource supports

• Market research for a new travel and tourism enterprise
• Identifying gaps in the market
• Understanding changing consumer needs
• Primary and secondary research
• Interpreting research findings
• Developing a start-up plan
• Legal aspects of a new enterprise
• Financial feasibility
• Resources required
• Marketing strategy planning
• Marketing mix
• Pitch preparation
• Reflection on pitch performance

Important student guidance

This is an exemplar assignment only.

Students must not copy and paste from this resource. Copying directly may be flagged as plagiarism by your teacher, college, Turnitin or other plagiarism checking software.

Your teacher knows how you naturally write, so this should be used as a guide only. You can use it for ideas, structure and inspiration, but your final assignment must be written in your own words.

Suitable for

• BTEC Level 3 Travel and Tourism students
• Unit 5 Travel and Tourism Enterprises
• Assignment planning
• Enterprise project support
• Pitch preparation
• Independent study
• Resubmission support
• Learners aiming for Pass, Merit or Distinction

This resource is ideal for students who need a clear example before creating their own travel and tourism enterprise assignment.