** BTEC Level 3 Business Unit 2, Lesson 5: Why Businesses Research the Market (Spec B1), 60-Minute Lesson**

Take the guesswork out of teaching market research. This ready-to-teach 60-minute lesson shows BTEC National Business students why businesses research before they plan a marketing campaign. It covers customer needs, target markets, market size and trends, and competitors.

What’s inside:

• 11 clean, colourful slides, ready to present
• 8 interactive checkpoints, from a starter recall to a closing review
• Real UK business examples your students will know: Greggs, PureGym, Gymshark, Monzo, Deliveroo and IKEA
• Fill-in-the-blank visuals on each activity slide, so students can practise on their own before you go through the answers together
• An exam-skill task with a 6-mark “Analyse” question, PEEL chains and a model answer
• Clear aims and measurable learning outcomes (AO1 to AO4), with a self-rating at the start and end of the lesson
• Full answers, mark schemes and teaching tips in the speaker notes, so there’s almost no prep
• Works for one-to-one online tutoring or a full class

Perfect for: BTEC Level 3 tutors, teachers, cover supervisors and anyone teaching Unit 2: Developing a Marketing Campaign.