TITLE

Pearson BTEC Level 3 Business Unit 2 Developing a Marketing Campaign | 36-Slide PowerPoint

DESCRIPTION

A 36-slide editable PowerPoint for Pearson BTEC Level 3 National in Business, Unit 2: Developing a Marketing Campaign, aligned with Issue 14 of the specification.

This exam-focused resource covers learning aims ´¡â€“C, guiding students from marketing principles and market research to a fully justified campaign plan.

A running fictional case study, PeakBar, demonstrates how to apply marketing knowledge to the externally assessed set task.

Ideal for sixth-form and college lessons, assessment preparation, revision and independent study.

KEY TOPICS

A – Principles of Marketing

• Mass and niche markets
• SMART marketing objectives
• Internal, external and ethical influences
• Market segmentation and targeting
• Branding, brand image and USP
• Positioning and perceptual maps

B – Marketing Research

• Primary and secondary research
• Sampling methods
• Data analysis and interpretation
• Validity, reliability and currency
• Product life cycle

C – Developing a Marketing Campaign

• Campaign rationale and competitor analysis
• Marketing mix: the 7Ps
• Pricing and promotional strategies
• Distribution channels
• Campaign budgets and scheduling
• Measuring success and justifying decisions

WHAT’S INCLUDED

• 36-slide editable PowerPoint (PPTX)
• Three supporting PNG images
• PeakBar marketing case study
• Set task guidance: Part A and Part B
• AO1–AO4 assessment objective coverage
• Model marketing justification paragraph
• Worked budget pie chart
• Six-month campaign schedule
• Exam tips, keyword check and self-assessment
• Teacher notes

Ideal for: BTEC Level 3 Business teachers, sixth forms, colleges, Unit 2 assessment preparation and marketing revision.

SEO KEYWORDS / TAGS

Pearson BTEC Level 3 Business, BTEC National Business, Unit 2 Developing a Marketing Campaign, Issue 14, marketing campaign, market research, market segmentation, SMART objectives, branding, USP, perceptual map, marketing mix, 7Ps, pricing strategies, marketing budget, BTEC set task, Business PowerPoint, Coffee Owed

COPYRIGHT & INDEPENDENCE

© 2026 Coffee Owed. All rights reserved.

Original teaching content, activities, graphics and slide designs are copyright protected. Educational use is subject to the applicable ÌÇÐÄVlog licence. No unauthorised resale, redistribution or public uploading.

Pearson and BTEC are third-party trademarks. Independently produced; not affiliated with or endorsed by Pearson.