BTEC Level 3 Business Marketing: Lesson 4, Influences on Marketing Activity (Unit 2, Spec A2)
A complete 60-minute lesson, ready to teach one to one or with a full class.
What affects a business’s marketing choices? This ready-to-use PowerPoint lesson takes students from recall to evaluation in eight timed activities. It covers the four internal influences (campaign cost, finance, expertise, and size and culture) and the six external PESTLE factors. Students learn to explain how changes outside a business shape its campaigns, and then to judge which influence matters most.
What’s included

• 11 clean, colour-coded slides: title, aims and outcomes, 8 activities and a closing review
• Lesson timings on each slide and a six-stage lesson plan
• Real UK business examples, including Greggs, IKEA, Dyson, PureGym and Monzo
• An exam-style “Analyse” question with a model answer and planning frame
• An exit ticket and a “What can you do now?” self-assessment, with a start-of-lesson check to compare against
• Full speaker notes on every slide, with suggested answers and teaching tips
• Teaching-mode guidance on every slide, covering both one-to-one lessons and whole-class lessons with pairs, whiteboards and group work
• Lesson activities
• Recall: branding and USP
• Inside and outside the business
• Sort the influences
• PESTLE: a Greggs campaign
• Predict the impact
• Rank and justify
• Exam focus: external influences
• Exit ticket

Why teachers like it

It needs almost no prep, because you open it and teach.
The slides are fully editable and can be adapted to your own class.
It builds from knowing, to explaining, to evaluating, which mirrors the assessment objectives.

The scenarios are teaching examples, not reports of real company plans.