3.1.6 Market segmentation

Subject: Business and finance

Age range: 16+

Resource type: Lesson (complete)

The Business Hub

Last updated

27 August 2024

This lesson pack contains detailed information and explanations on:

PowerPoint:

Methods of market segmentation including geographic, demographic and psychographic
Benefits and limitations of market segmentation

PowerPoints on - BMW, Heinz, Nestle, Nintendo, Samsung, Tui (6 extra activities AI generated by Gemini)

Information on market segmentation
How each brand targets their segments
Can be used as a student-led activity

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CAIE 9609 A-Level Business Studies Topic 3

For all A-Level Business Studies teachers This resource pack contains lesson packs for Topic 3 Marketing. Each PowerPoint explains the contents, linked to the learning outcomes with detailed descriptions of key term. All at a bargain price of £27 The resources in this bundle can be adapted to suit other exam boards (other than CAIE)

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