BTEC International Level 3 Business Unit 28: Sales Techniques and Processes | 46-Page Editable Workbook

DESCRIPTION
A comprehensive 46-page editable student workbook for Pearson BTEC International Level 3 Business Unit 28: Sales Techniques and Processes, designed to help learners understand the principles, techniques and processes involved in successful selling.
This structured, ready-to-use workbook supports students in exploring how businesses identify customer needs, communicate effectively with prospective customers, use appropriate sales techniques and manage the different stages of the sales process.
Students develop their understanding of personal selling, customer needs, sales communication, selling techniques, handling objections, closing sales and building positive customer relationships, while strengthening the application, analysis and evaluation skills required for BTEC Business.
KEY TOPICS INCLUDE:
• Introduction to sales and selling
• Purpose and importance of sales
• The sales process
• Identifying customer needs and expectations
• Understanding customer behaviour
• Personal selling
• Sales communication skills
• Verbal and non-verbal communication
• Building rapport with customers
• Questioning and listening techniques
• Product and service knowledge
• Presenting products and services
• Features, advantages and benefits
• Sales presentations
• Persuasive selling techniques
• Responding to customer questions

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