BTEC International Level 3 Business Units 20–24 | Complete Workbooks + Visuals Bundle

# Recommended SEO Title **BTEC International Level 3 Business Units 20–24 | Complete Workbooks + Visuals Bundle** ## Alternative Title **BTEC International Business Units 20–24 | Business Ethics, Training, Market Research, Work Experience & Branding** ## Short TES Title **BTEC International Level 3 Business Units 20–24 Bundle** # SEO Description A comprehensive **Pearson BTEC International Level 3 Business Units 20–24 teaching and learning bundle**, bringing together **10 ready-to-use resources** across five major Level 3 Business units. This bundle includes complete student workbooks and complementary visual teaching resources for: - **Unit 20: Business Ethics** - **Unit 21: Training and Development** - **Unit 22: Market Research** - **Unit 23: Work Experience in Business** - **Unit 24: Branding** Designed for **Level 3 Business learners**, the resources provide structured explanations, guided activities, research tasks, application questions, revision support and assignment preparation. Ideal for international schools, colleges, sixth-form settings and vocational Business programmes. --- # Unit 20 – Business Ethics Students explore how ethical principles influence business behaviour, stakeholder relationships and organisational decision-making. Topics include: - Business ethics - Ethical and unethical behaviour - Corporate social responsibility - CSR - Stakeholder responsibility - Corporate governance - Business values - Sustainability - Environmental responsibility - Ethical sourcing - Workplace ethics - Equality and diversity - Whistleblowing - Ethical marketing - Corporate reputation --- # Unit 21 – Training and Development Students examine why organisations train and develop employees and how effective training contributes to business performance. Topics include: - Training needs analysis - Skills gaps - Employee development - On-the-job training - Off-the-job training - Coaching - Mentoring - E-learning - Induction training - Training programmes - Costs and benefits of training - Evaluating training effectiveness - Productivity - Employee performance - Staff motivation --- # Unit 22 – Market Research Students investigate how businesses collect, analyse and use market information to support marketing decisions. Topics include: - Primary research - Secondary research - Qualitative research - Quantitative research - Research methods - Sampling - Market research planning - Research objectives - Data collection - Data analysis - Interpretation of findings - Presentation of research - Market research reports - Recommendations and improvements Pearson describes Unit 22 as requiring learners to examine market research, undertake a research activity and analyse and present their findings. --- # Unit 23 – Work Experience in Business Students develop their understanding of work experience and workplace expectations while preparing for, undertaking and reviewing workplace activity. Suitable areas of study include: - Preparing for work experience - Workplace expectations - Professional behaviour - Employability skills - Communication - Teamwork - Time management - Personal development - Workplace objectives - Reflection - Reviewing performance - Career development Pearson includes **Unit 23: Work Experience in Business** within its BTEC International Level 3 Business study-text coverage. --- # Unit 24 – Branding Students investigate the role and value of branding and evaluate how businesses develop and manage successful brands. Topics include: - Principles of branding - Brand identity - Brand personality - Brand values - Brand equity - Brand design - Brand assets - Brand strategy - Brand positioning - Customer loyalty