This lesson pack contains detailed information and explanations on:

PowerPoint:

• Why and how a business might grow internally (organic growth)
• The different types of external growth through merger and takeover: horizontal, vertical (backward and forward), conglomerate diversification, friendly merger, hostile takeover
• The impact of a merger/takeover on stakeholders
• Why a merger/takeover may or may not achieve objectives
• The importance of joint ventures and strategic alliances as methods of external growth

Case study: Cadbury’s

• Company details on the brand and products
• Details on how the company has grown organically
• Student-led task