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1.1.2. DATA AND PRIMARY RESEARCH - AS A-level Business Studies Edexcel - Theme 1

1.1.2. DATA AND PRIMARY RESEARCH - AS A-level Business Studies Edexcel - Theme 1

Subject: Business and finance

Age range: 16+

Resource type: Lesson (complete)

Last updated

19 May 2026

pptx, 51.07 MB
pptx, 51.07 MB
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png, 1.51 MB
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png, 423.74 KB
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png, 1.18 MB

This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of market research (Lesson 1.1.2 Part One – Data and Primary Research - EDEXCEL Business Studies AS Level)

Theory covered over 25 slides:

  • Purpose of market research
  • Types of market research data
  • Primary research methods

Lesson features:

  • Starter activity
  • Key terms from textbook clearly highlighted
  • ‘Challenge yourself’ extension activities throughout
  • 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
  • Case study with discussion question
  • Exam question and mark scheme
  • Plenary

Benefits:

  • Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
  • Totally aligned to the course specification and learning objectives
  • Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
  • Easy to edit off-the-shelf resource

Please check out our other resources – new Business Studies resources are being added all the time.

Get this resource as part of a bundle and save up to 41%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

Complete Marketing Lesson Resources Bundle

AS Marketing lesson resource bundle. 17 powerpoint marketing lessons for AS Business Studies. Markets and Marketing Mix. This is a GREAT VALUE bundle of **SEVENTEEN **fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market 1.3. Marketing Mix and Strategy - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. 1.1.1. Introduction to markets 1.1.1 The Market 1.1.2 Primary research and data 1.1.2 Secondary research and market/ product orientation 1.1.3 Market segmentation and positioning 1.2.1 Demand 1.2.2 Supply 1.2.3 Market equilibrium 1.2.4 Price elasticity of demand 1.2.5 Income elasticity of demand 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT has the following features: * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary * Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource

£60.00
Bundle

1.1. and 1.2. Marketing Bundle - 10 Lessons - Edexcel AS A-level IAL Business - 1.1. Meeting Customer Needs and 1.2. The Market

This is a GREAT VALUE bundle of TEN fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. **This resource contains:** * 1.1.1. Introduction to markets * 1.1.1 The Market * 1.1.2 Primary research and data * 1.1.2 Secondary research and market/ product orientation * 1.1.3 Market segmentation and positioning * 1.2.1 Demand * 1.2.2 Supply * 1.2.3 Market equilibrium * 1.2.4 Price elasticity of demand * 1.2.5 Income elasticity of demand **Lesson features:** * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Short activities and discussion points including graphing practise * Case study with discussion question * Plenary **Benefits:** * Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! * Totally aligned to the course specification and learning objectives * Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners * Easy to edit off-the-shelf resource **Please check out our other resources – new Business Studies resources are being added all the time. **

£39.50
Bundle

Market Research Lessons Marketing Business AS

Market research lessons for the marketing topic of AS Business. Covers both primary and secondary market research and data and sampling methods. Bundle of two PPT lessons on primary research, secondary research, data and market/ product positioning. Edexcel AS/ IAL Business specification but useful for other specifications and levels too - editable slides. Covers 3-4 hours of instruction, perhaps even more. **Features ** * Starter activity * Learning objectives * Key terms from textbook clearly highlighted * Extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary **Benefits** * Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! * Totally aligned to the course specification and learning objectives * Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners * Easy to edit off-the-shelf resource

£5.00

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