Help your IB Business Management students build confidence with case study questions from the very beginning of the course. This engaging case study—Carmen’s Cookie Corner (CCC)—provides structured practice that helps students develop both business knowledge and exam response skills. Students apply their understanding of 1.1 topics of factors of production, business functions, business sectors, added value, reasons for starting a business, and the challenges faced by new businesses.

What’s Included

• Case Study & Practice Questions: A relatable small business case study featuring six IB-style questions.
• Command Term Guidance: Clear, student-friendly guidance for the Describe command term, including a simple response structure to help students write high-scoring answers.
• Student Answers: Includes sample student responses to model structured response formats and requirements for assessment responses.
• Mark Scheme: Features a detailed, student-friendly mark scheme designed for seamless self-assessment.
• Fully Editable Google Doc: Easily customize questions, tweak the text, or quickly remove the mark scheme page before assigning it. Perfect for seamless posting to Google Classroom, Microsoft Teams, or Toddle!

This resource is designed for zero-prep implementation—simply print and go, or assign digitally for an engaging, curriculum-aligned case study.

Purposeful IB Business Management Resources. Every Activity Has a Purpose.
Each lesson is designed to build both business knowledge and IB exam skills while respecting valuable classroom time.

Keywords: Unit 1, Business Management, Entrepreneurship, IB Business Management, High School Business, Introductory Lesson, Business Studies, Better Business Thinking, BM, IB BM.