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Last updated

19 June 2026

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pptx, 119.42 KB
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pptx, 471.28 KB

GCSE Business Lesson: The Marketing Mix (4Ps) Complete Lesson Pack with FREE Exam Question Guide

Download a free sample of my resources here: /teaching-resource/resource-13361399
Looking for the whole set of GCSE Business resources?
/teaching-resource/gcse-edexcel-business-complete-teaching-pack-all-lessons-free-exam-writing-guide-13397491

A clear, structured and exam-ready GCSE Business lesson covering the marketing mix, designed to help students understand how businesses use Product, Price, Promotion and Place to meet customer needs and increase sales. Fully adaptable for all major exam boards, including Edexcel, AQA, OCR, Eduqas and WJEC.

This lesson builds strong knowledge of the 4Ps, how they work together, and how businesses use the marketing mix to make effective decisions, with a strong focus on exam technique and structured written responses.

What teachers will receive:

A fully structured GCSE Business lesson on the marketing mix

Clear explanation of the 4Ps:

Product

Price

Promotion

Place

Explanation of how the marketing mix is used to meet customer needs

How businesses adjust the marketing mix for different markets and objectives

Real business examples to support understanding

Student activities and discussion tasks embedded throughout

Exam-style questions focused on the marketing mix

Model answers written in clear, GCSE-friendly language

A FREE exam question writing guide explaining how to answer:

Explain (4 marks)

Analyse/Discuss (6 marks)

Justify (9 marks)

Evaluate (12 marks)

A printable multiple choice quiz with answers for revision, homework or cover

Knowledge retrieval tasks to reinforce key marketing terminology

Slides formatted to be SEND/AEN friendly, with clear layout and reduced cognitive load

Why this resource works well:

Cover-ready and suitable for non-specialist teachers

Can be used for lesson delivery, revision, homework or intervention

Strong focus on exam technique and application

Students can work through the lesson independently as a revision aid

Written for Edexcel GCSE Business but fully suitable for AQA, OCR, Eduqas and WJEC

Suitable for:

GCSE Business Studies

Mixed-ability classes

SEND/AEN learners

Revision and exam preparation

Classroom teaching or cover lessons

Please note:
Teachers are kindly asked to check that this resource meets their specific exam board requirements before downloading. If any technical issues occur, please report them to TES before leaving a review so they can be resolved promptly.

Get this resource as part of a bundle and save up to 39%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

GCSE Business Theme 1.4 Lesson and Workbook Bundle – Making the Business Effective

Download a free sample of my resources here: /teaching-resource/resource-13361399 Looking for the whole set of GCSE Business resources? /teaching-resource/gcse-edexcel-business-complete-teaching-pack-all-lessons-free-exam-writing-guide-13397491 **Edexcel GCSE Business; complete lesson packs with 40+page student workbook**. In addition, free exam writing guide and MCQ banks to aid revision practice and consolidation. This GCSE Business Theme 1.4 bundle covers the full topic Making the Business Effective and includes four complete, ready-to-teach lesson packs, alongside a fully formatted and printable SEND friendly student workbook. Plus, free revision and exam support resources to strengthen knowledge, application and exam performance. Designed for Edexcel GCSE Business, this bundle is also fully suitable for AQA, OCR, Eduqas and WJEC GCSE Business. Lessons included in this bundle • 1.4.1 The options for start-up and small businesses • 1.4.2 Business location • 1.4.3 The marketing mix • 1.4.4 Business plans What teachers will get • Four full PowerPoint lesson packs; one per topic • Fully formatted 40+page student workbook designed to be delivered alongside the teaching slides • Clear, structured teaching slides with accessible explanations • SEND and AEN friendly formatting throughout • Student activities and discussion questions in every lesson • Case study and application tasks to build exam confidence • Exam-style questions for each topic with model answers • Free exam question writing guide explaining how to answer each question type, including 9 and 12 mark questions • Free multiple choice question banks; one printable MCQ quiz for every lesson, with answers included • Ideal for retrieval practice, homework, cover work and revision • Suitable for independent learning as a structured revision aid • Cover-ready lessons requiring no additional planning How this bundle supports learning This bundle helps students understand how businesses become effective through good planning, location decisions and marketing. The structured activities, exam practice and free MCQ banks ensure students repeatedly apply knowledge and improve exam technique. Exam board suitability Designed for Edexcel GCSE Business Also suitable for AQA, OCR, Eduqas and WJEC GCSE Business Please note Before downloading, please check that this resource meets your exam board and classroom requirements. If you experience any technical issues, please contact TES support before leaving a review so they can assist promptly.

£19.99

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