This ready-to-use or adaptable resource is designed to support learners completing BTEC Unit 2: Researching a Concept for a New or Revised Product or Service. It provides a structured framework to help students investigate a product or service idea and gather the information needed to assess its potential success.

The resource includes guidance and templates covering key areas such as identifying a product or service opportunity, market research methods, customer needs, target markets, competitor analysis, research findings, product/service features, design considerations, and evaluating the feasibility of the concept.

Suitable for classroom delivery, independent study, or coursework support, the resource can be used as a complete teaching package or adapted for different business ideas and learner contexts. It supports students in producing clear assessment evidence while developing practical skills in research, analysis, innovation, and commercial decision-making.