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Last updated

19 June 2026

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Using the Marketing Mix to Make Business Decisions | GCSE Business Lesson Pack

Download a free sample of my resources here: /teaching-resource/resource-13361399
Looking for the whole set of GCSE Business resources? Download the complete course collection here:
/teaching-resource/gcse-edexcel-business-complete-teaching-pack-all-lessons-free-exam-writing-guide-13397491

This engaging GCSE Business lesson focuses on using the marketing mix (Product, Price, Place and Promotion) to make effective business decisions. Students explore how businesses combine the 4Ps to meet customer needs, respond to competition, and achieve objectives.

The lesson encourages both structured thinking and creativity, helping students apply theory to realistic business contexts while building confidence with exam-style reasoning.

Created for Edexcel GCSE Business, this resource is fully suitable for AQA, OCR, Eduqas, WJEC, and other GCSE Business specifications.

All materials are cover ready, SEND/AEN friendly, and designed so students can work through the lesson independently as a revision aid if required.

What’s included

  • Fully resourced teaching slides covering the purpose and use of the marketing mix
  • Clear explanation of Product, Price, Place and Promotion
  • Focus on how businesses make linked decisions across the marketing mix
  • Student activities and discussion points to develop application skills
  • A creative independent task where students design a full marketing mix for a product
  • Exam-style questions linked to marketing mix decision-making
  • Model answers to support teaching and self-assessment
  • Printable multiple choice quiz for revision, homework, or retrieval practice
  • Slides formatted to support SEND/AEN learners with clear layout and reduced cognitive load
  • SEND / AEN friendly and cover ready
  • Clear, chunked content and simple slide design
  • Suitable for cover lessons, homework, or independent learning
  • Can be completed without teacher input if required
  • Exam board suitability
  • Written for Edexcel GCSE Business
  • Fully compatible with all major GCSE Business exam boards
  • Independent revision use
  • Ideal as a standalone revision lesson
  • Suitable for intervention groups and exam preparation

Polite notice
Please check that this resource meets your specific exam board and classroom requirements before downloading. If you experience any technical issues, we kindly ask that these are reported to TES so they can be resolved before leaving a review. Thank you.

Get this resource as part of a bundle and save up to 47%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

Making Marketing Decisions Lessons and Workbook Bundle + FREE 12 Mark Exam Question Guide | GCSE Business Studies (Marketing Mix)

**Making Marketing Decisions Lessons and Workbook Bundle + FREE 12 Mark Exam Question Guide | GCSE Business Studies (Marketing Mix)** Download a free sample of my resources here: /teaching-resource/resource-13361399 Looking for the whole set of GCSE Business resources? Download the complete course collection here: /teaching-resource/gcse-edexcel-business-complete-teaching-pack-all-lessons-free-exam-writing-guide-13397491 This complete GCSE Business bundle covers Topic 2.2 – Making Marketing Decisions and provides everything teachers need to deliver the marketing mix clearly, confidently and in an exam-focused way. The lessons are designed to build strong understanding of how businesses make effective marketing decisions and how students can apply this knowledge in exam questions. The bundle includes five full lesson packs covering product, price, promotion and place, before bringing these elements together through using the marketing mix to make informed business decisions. A 50 page student workbook to accompany the slides is included which is fully formatted, printable and ready to deliver. Each lesson follows a consistent, student-friendly structure and is fully accessible for SEND/AEN learners. Lessons included in this bundle: 2.2.1 – Product 2.2.2 – Price 2.2.3 – Promotion 2.2.4 – Place 2.2.5 – Using the marketing mix to make business decisions FREE Multiple choice question banks for Theme 2 FREE 12 Mark Exam Question Guide What’s included in every lesson: Fully prepared teaching slides with clear explanations and examples Definitions of key marketing terms written in accessible GCSE language Structured student activities to apply knowledge to realistic business contexts Exam-style questions, including longer answer questions, with model answers Printable multiple choice quizzes for revision, retrieval practice or homework Discussion questions to build confidence and evaluative skills SEND/AEN-friendly formatting with clear layout and reduced cognitive load Key features of the bundle: Cover-ready and suitable for non-specialist teachers Students can work through lessons independently as a revision aid Ideal for classroom teaching, revision lessons or homework setting Created for GCSE Business and suitable for Edexcel, AQA, OCR and other major exam boards Excellent value bundle compared to purchasing lessons individually Please note: Teachers are kindly asked to check the lessons meet their specific exam board requirements before downloading. If any technical issues are identified, please report these to TES before leaving a review so they can be resolved promptly. A clear, cohesive and exam-focused marketing mix bundle that supports confident teaching and strong student outcomes across GCSE Business.

£19.99

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