Unit B7: Branding a Product deck, 28 slides, meeting your 25-slide minimum. It covers the whole of Unit B7
What’s in it:

Introduction (4 slides): the box key, a learning overview with a starter task, and the assessment.
A: Create a brand (15 slides):
Definitions of brand, logo and strapline, with famous straplines.
Why businesses brand (the “big idea”, uniqueness, character, promise) with Virgin’s brand stretching.
Hidden meanings in logos (the Amazon arrow, plus your own college logo), with a “logo detectives” task.
The four target market characteristics in the spec (age, culture, disability, environment), and a wants/needs table by market with a note on avoiding stereotypes.
A price vs quality grid.
Eight colours and what they suggest, including cultural differences.
Four font styles shown in each font, plus what shapes suggest.
Five logo types.
Strapline techniques with examples (rule of three, alliteration, rhyme).
Brand standards and templates.
Research steps, six logo-design steps, and the FreshFlo model.
B: Present (5 slides): a seven-slide presentation plan, speaker notes that are too much vs just right, six presenting tips with sentence starters, and WWW/EBI peer feedback.
Review (4 slides): an assignment plan, the criteria with a Distinction checklist, “I can” statements and a “Well done” slide.