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Last updated

19 June 2026

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Promotion in the Marketing Mix | GCSE Business Lesson | SEND Friendly & Cover Ready

Download a free sample of my resources here: /teaching-resource/resource-13361399
Looking for the whole set of GCSE Business resources? Download the complete course collection here:
/teaching-resource/gcse-edexcel-business-complete-teaching-pack-all-lessons-free-exam-writing-guide-13397491

A clear, engaging lesson designed to help students understand the Promotion element of the marketing mix and how businesses communicate with customers to increase awareness, sales and brand loyalty.

This lesson explores different promotional methods, including advertising, sales promotion, public relations and digital marketing. Students examine how promotion is used to inform, persuade and remind customers, and how businesses choose appropriate promotional methods for different target markets. Content is carefully scaffolded so students can work through the lesson independently, making it ideal for revision, homework, intervention or cover.

What’s included:

  • Teaching slides covering the Promotion element of the marketing mix
  • Clear explanations of promotional methods and key terminology
  • Real-world business examples to support application and analysis
  • Student tasks and discussion questions to deepen understanding
  • Exam-style questions with model answers
  • Knowledge retrieval opportunities for revision
  • Printable multiple choice quiz for assessment, homework or revision
  • SEND/AEN friendly formatting with clear structure and reduced cognitive load
  • Fully cover ready; suitable for independent student work

Created for GCSE Business but suitable for all major exam boards, including Edexcel, AQA and OCR. Also works well for KS4 introduction lessons, revision and intervention.

Ideal for classroom teaching, structured revision, catch-up sessions or supply cover where clarity and independence are essential.

Polite notice:
Please ensure this resource meets your specific curriculum and classroom requirements before downloading. If you experience any technical issues, kindly report these to TES so they can be resolved promptly before leaving a review.

Get this resource as part of a bundle and save up to 47%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

Making Marketing Decisions Lessons and Workbook Bundle + FREE 12 Mark Exam Question Guide | GCSE Business Studies (Marketing Mix)

**Making Marketing Decisions Lessons and Workbook Bundle + FREE 12 Mark Exam Question Guide | GCSE Business Studies (Marketing Mix)** Download a free sample of my resources here: /teaching-resource/resource-13361399 Looking for the whole set of GCSE Business resources? Download the complete course collection here: /teaching-resource/gcse-edexcel-business-complete-teaching-pack-all-lessons-free-exam-writing-guide-13397491 This complete GCSE Business bundle covers Topic 2.2 – Making Marketing Decisions and provides everything teachers need to deliver the marketing mix clearly, confidently and in an exam-focused way. The lessons are designed to build strong understanding of how businesses make effective marketing decisions and how students can apply this knowledge in exam questions. The bundle includes five full lesson packs covering product, price, promotion and place, before bringing these elements together through using the marketing mix to make informed business decisions. A 50 page student workbook to accompany the slides is included which is fully formatted, printable and ready to deliver. Each lesson follows a consistent, student-friendly structure and is fully accessible for SEND/AEN learners. Lessons included in this bundle: 2.2.1 – Product 2.2.2 – Price 2.2.3 – Promotion 2.2.4 – Place 2.2.5 – Using the marketing mix to make business decisions FREE Multiple choice question banks for Theme 2 FREE 12 Mark Exam Question Guide What’s included in every lesson: Fully prepared teaching slides with clear explanations and examples Definitions of key marketing terms written in accessible GCSE language Structured student activities to apply knowledge to realistic business contexts Exam-style questions, including longer answer questions, with model answers Printable multiple choice quizzes for revision, retrieval practice or homework Discussion questions to build confidence and evaluative skills SEND/AEN-friendly formatting with clear layout and reduced cognitive load Key features of the bundle: Cover-ready and suitable for non-specialist teachers Students can work through lessons independently as a revision aid Ideal for classroom teaching, revision lessons or homework setting Created for GCSE Business and suitable for Edexcel, AQA, OCR and other major exam boards Excellent value bundle compared to purchasing lessons individually Please note: Teachers are kindly asked to check the lessons meet their specific exam board requirements before downloading. If any technical issues are identified, please report these to TES before leaving a review so they can be resolved promptly. A clear, cohesive and exam-focused marketing mix bundle that supports confident teaching and strong student outcomes across GCSE Business.

£19.99

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