A fully structured Knowledge Organiser covering Topic 2.2 Making Marketing Decisions from the Pearson Edexcel GCSE Business Studies (9-1) specification (1BS0). Designed for SEND, Alternative Provision, Special Schools and mainstream students.

All content is presented in clearly labelled sections with real business examples throughout, using NovaBrew as a consistent case study.

What’s included:

• Section 1: Key terms and definitions (10 terms)
• Section 2: The marketing mix (4Ps) - product, price, promotion, place
• Section 3: Pricing strategies (5 strategies including psychological pricing)
• Section 4: Product life cycle and extension strategies
• Section 5: Promotion methods (above and below the line)
• Section 6: Place and distribution channels
• Section 7: Command words and exam tips (KAAER structure)

SEND-accessible formatting throughout (Arial 14pt, 1.5 line spacing, colour-coded sections).

Suitable for: Edexcel GCSE Business (9-1), Alternative Provision, Special Schools, mainstream SEND, revision and exam preparation.

Tags: Edexcel GCSE Business, Topic 2.2, marketing mix, knowledge organiser, SEND, scaffolded, pricing strategies, product life cycle, 1BS0, Alternative Provision