BTEC Business Distinction Exemplar – Apple Innovation & Changing Market Environment*

A Distinction standard BTEC Business student exemplar* exploring how the changing market and external environment has affected Apple’s innovation and enterprise success.

This 3-page model response provides learners with a clear example of how business theory can be applied to a real organisation and supported with relevant evidence, market data and evaluation.

The exemplar covers:

Apple and the changing competitive environment
Innovation and competitive advantage
Ansoff’s Matrix
Market penetration and diversification
Apple Watch and the growth of the sports/fitness market
AirPods and the wireless headphone market
Globalisation and the Chinese market
Competition from brands including Samsung, Huawei and Oppo
Use of real-world statistics and market evidence
Analysis and evaluation of Apple’s successes and challenges

Achieved Distinction* and useful as a model/example of higher-level BTEC Business work.

Ideal for:

Classroom exemplar material
Revision
Demonstrating application and analysis
Supporting students aiming for higher grades
Assignment planning and guidance

Please note: This resource is provided as an educational exemplar to support teaching and learning. It should not be submitted by students as their own assessed work.