This ready-to-use worksheet is designed to support GCSE and A Level Business students in developing their understanding of branding and rebranding within the marketing topic.

Students will:

• Define branding and its role in marketing.
• Explain why branding is important for businesses.
• Analyse Coca-Cola’s branding performance.
• Evaluate the effectiveness of Coca-Cola’s decision to rebrand Lilt.
• Complete a creative rebranding task by redesigning a packet of crisps, considering brand name, packaging, slogan and product range.

The resource combines knowledge recall, analysis, evaluation and application skills, making it suitable for a variety of teaching contexts.

Perfect for:

• Classroom activities
• Independent study
• Homework
• Revision sessions
• Cover lessons

Level: GCSE Business and A Level Business

This versatile activity encourages students to engage with real-world branding decisions while developing exam-relevant business skills.