Includes the 4 Ps in depth, five pricing strategies compared side by side, and digital marketing channels with ethics — the three most commonly examined topics in GCSE Business marketing questions.

L4 covers mass vs niche markets, the market share formula with worked examples, a bar chart data analysis activity and a full Walkers vs Tyrrells real-world comparison. L5 covers primary vs secondary research side by side, quantitative vs qualitative with examples, a Brewdog case study, a consumer profile visual and the data types comparison slide.

The test is 60 marks across 5 sections — Marketing & Markets (calculations + explain), Market Research (methods + evaluation), Marketing Mix & Pricing (NovaSport case study), Digital Marketing (GlowUp Beauty case study) and Extended Writing (two 9-mark evaluation questions).