Theme 1 comprises five topic areas.
● Topic 1.1 Enterprise and entrepreneurship – students are introduced to the dynamic
nature of business in relation to how and why business ideas come about. They also
explore the impact of risk and reward on business activity and the role of
entrepreneurship.
● Topic 1.2 Spotting a business opportunity – students will explore how new and small
businesses identify opportunities through understanding customer needs and conducting
market research. They will also focus on understanding the competition.
● Topic 1.3 Putting a business idea into practice – this topic focuses on making a business
idea happen through identifying aims and objectives and concentrating on the financial
aspects.
● Topic 1.4 Making the business effective – students will explore a range of factors that
impact on the success of the business, including location, the marketing mix and the
business plan.
● Topic 1.5 Understanding external influences on business – students are introduced to a
range of factors, many of which are outside of the immediate control of the business, such
as stakeholders, technology, legislation and the economy. Students will explore how
businesses respond to these influences.