** BTEC Level 3 Business, Unit 2 Lesson 2: Markets, Segmentation and Targeting *

Description: Save hours of planning with this ready-to-teach, 11-slide lesson for BTEC National Level 3 Business (Unit 2: Developing a Marketing Campaign). It is built for all class and one-to-one online tutoring, so the student does most of the work. The lesson covers mass and niche markets and the four segmentation bases: demographic, geographic, psychographic and behavioural. It uses real UK brands such as ����Vlogco, Greggs, Gymshark, Monzo, PureGym and IKEA.

What’s inside:

• Aims and measurable learning outcomes, with a 1–5 self-rating at the start and end of the lesson
• 8 interactive activities, including retrieval, a mass-to-niche sort, a customer profile build and a target market decision
• A 6-mark exam-skill task on the “explain” command word, using a Monzo scenario
• Fill-in-the-blank panels and a closing review to check progress
• Timings and step-by-step teaching notes on every slide

Includes a Teacher Answer Pack: you get full answers and mark scheme guidance for every activity, model answers for the exam question and checking questions. You also get tips for running the lesson online.

Covers Spec A1 (types of market and segmentation). It’s suitable for tutors, teachers and independent learners.