Support your learners with this Pearson **BTEC Level 3 Business Unit 2: Developing a Marketing Campaign **teaching resource, featuring ten one-hour lessons designed for whole class and online, one-to-one teaching.

Topics range from marketing fundamentals and market research to campaign planning, budgeting and evaluation.

Clear learning outcomes, visual explanations and exam-style practice help learners build their knowledge and develop their assessment skills.

Includes a teacher’s companion.