Persuasive Writing Unit — Big Write Inspired by Charlie and the Chocolate Factory

Engaging 5-day persuasive writing unit for Year 4 using Charlie and the Chocolate Factory as a stimulus. Ready-to-teach lesson plans, model texts, scaffolds, and display materials that develop argument structure, persuasive devices, and sentence-level craft.
What’s Included
5 complete lesson plans for a Big Write sequence
Starter activities to build vocabulary and persuasive techniques
Two model texts (differentiated) demonstrating persuasive features
Sentence starters and writing frames to scaffold independent writing
Differentiated tasks (support and extension) for mixed-ability classes
Assessment checklist focused on persuasive criteria and success criteria
Classroom display posters and editable prompts for teacher customization
Learning Objectives
Identify and use persuasive devices such as emotive language, rhetorical questions, and repetition
Plan and structure a persuasive letter or advert with clear introduction, reasons, and conclusion
Improve sentence fluency, paragraphing, and vocabulary choice
Self- and peer-assess writing using a clear success criteria checklist
Teaching Notes and Uses
No-prep: print-and-teach resources designed for immediate use
Suitable for a Big Write week, literacy block, Roald Dahl author study, or World Book Day activities
Easily adapted for whole-class teaching, guided groups, or independent extension work
Editable components allow quick rebranding for school displays or digital use
Why Buy
Saves planning time with a structured, curriculum-focused sequence
Supports evidence of progress with clear assessment and differentiated pathways
Brings a familiar story world into purposeful writing practice that motivates pupils
Ready-Made Extras
Includes teacher tips for differentiation and suggestions for linking to reading comprehension and speaking-and-listening outcomes.