Save hours of planning with this complete GCSE Business Marketing teaching pack, fully aligned to the WJEC 2025 specification.

This comprehensive bundle includes 6 fully resourced lessons, differentiated worksheets and exam-style questions designed to develop application, analysis and evaluation skills using realistic business contexts.

What’s Included

✔ 6 fully structured lesson PowerPoints
✔ Differentiated worksheets (Core + Higher)
✔ Real business case studies
✔ Exam-style questions (4–9 marks)
✔ Decision-making and evaluation tasks
✔ Clear lesson progression (Starter → Theory → Application → Exam Practice)
✔ Answers included for all worksheets

Worksheets are provided across topics, with both core and stretch/challenge tasks included

** Topics Covered**

• Market Research
• Primary vs secondary research
• Quantitative vs qualitative data
• Reliability, cost and validity
• Real business decision-making scenarios

Market Segmentation

• Demographic, geographic, income and lifestyle segmentation
• Targeting and market focus
• Application to real businesses

Product

• Branding and USP
• Product differentiation
• Product development and risk

Price

• Cost-plus, penetration, skimming and competitive pricing
• Psychological pricing
• Profit margin calculations

Promotion

• Advertising, sales promotion and digital marketing
• Promotional mix decisions
• Budget-based strategy evaluation

Place (Distribution)

• Direct vs indirect channels
• E-commerce and multi-channel strategies
• Distribution decision-making