This is a Business Studies Challenge by Two Teachers for students to create a cereal brand and product. It is part of a nationwide challenge but can be edited and used independently.

The cereal industry has a serious appetite for money, starting in America as a digestive aid, it’s now classed as the most important meal of the day for many people across Europe and the UK. The sales revenue forecast for the UK cereal industry was forecast at £3 billion in 2019 alone (Statista, 2020).

The challenge is to create a cereal brand and product that could break into this industry and earn a share of its £3 billion revenue.