Created as part of BTEC Business work by a Distinction* student, this 5-page resource provides a useful example of how real-world market research, business data and theory can be brought together.

Topics covered include:

Size and growth of the UK bicycle market
Growth of the e-bike market
Fold-up/folding bicycle market
Brompton Bicycles case study
Competitor analysis
External influences / PESTLE factors
Economic, technological, political, legal, social and environmental influences
Marketing Mix (4Ps)
Product, Price, Place and Promotion
Competitor pricing
Consumer buying behaviour
Digital and social media marketing
Market trends and opportunities
Real-world business statistics, tables and charts

A useful resource for BTEC Business students and teachers looking for an example of applied market research and the use of business theory in a real market.

Ideal for:

Teaching and classroom examples
Assignment planning and guidance
Market research examples
Revision
Demonstrating application of business theory
Supporting students aiming for higher grades