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BTEC International Level 3 Business Unit 24: Branding | 40-Page Editable Student Workbook

BTEC International Level 3 Business Unit 24: Branding | 40-Page Editable Student Workbook

Subject: Business and finance

Age range: 16+

Resource type: Lesson (complete)

Last updated

2 October 2026

docx, 62.32 KB
docx, 62.32 KB
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BTEC International Level 3 Business Unit 24: Branding | 40-Page Editable Student Workbook

DESCRIPTION
A comprehensive 40-page editable student workbook for Pearson BTEC International Level 3 Business Unit 24: Branding, designed to support students throughout the unit and help them develop a clear understanding of how successful brands are created, developed and managed.
This structured, ready-to-use workbook combines key business knowledge with student activities designed to develop application, analysis and evaluation skills for BTEC Business.

KEY TOPICS INCLUDE:
• Introduction to branding
• Purpose and importance of branding
• Brand identity and brand image
• Brand personality and brand values
• Brand positioning
• Brand recognition and brand awareness
• Building a strong brand
• Brand differentiation
• Unique Selling Proposition (USP)
• Customer perceptions of brands
• Brand loyalty and customer loyalty
• Brand equity and brand value
• Corporate branding
• Product branding
• Brand development
• Brand extension
• Rebranding
• Brand management
• Branding strategies
• Visual identity and logos
• Brand communication
• Digital branding and social media
• Competitive advantage through branding
• Applying branding concepts to real businesses
• Analysis and evaluation activities

SEO KEYWORDS
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COPYRIGHT
© 2026 Coffee Owed. All rights reserved. This resource and all original content created by Coffee Owed are protected by copyright and licensed for educational use by the purchaser and/or their authorised educational institution. No original Coffee Owed content may be reproduced, redistributed, resold, uploaded to websites or file-sharing platforms, publicly shared or commercially exploited without prior written permission. Pearson, BTEC and associated qualification names and materials remain the property of their respective rights holders. This resource is independently produced and is not endorsed by, affiliated with or produced by Pearson Education Limited.

Get this resource as part of a bundle and save up to 47%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

BTEC International Level 3 Business Units 20–24 | Complete Workbooks + Visuals Bundle

# Recommended SEO Title **BTEC International Level 3 Business Units 20–24 | Complete Workbooks + Visuals Bundle** ## Alternative Title **BTEC International Business Units 20–24 | Business Ethics, Training, Market Research, Work Experience & Branding** ## Short TES Title **BTEC International Level 3 Business Units 20–24 Bundle** # SEO Description A comprehensive **Pearson BTEC International Level 3 Business Units 20–24 teaching and learning bundle**, bringing together **10 ready-to-use resources** across five major Level 3 Business units. This bundle includes complete student workbooks and complementary visual teaching resources for: - **Unit 20: Business Ethics** - **Unit 21: Training and Development** - **Unit 22: Market Research** - **Unit 23: Work Experience in Business** - **Unit 24: Branding** Designed for **Level 3 Business learners**, the resources provide structured explanations, guided activities, research tasks, application questions, revision support and assignment preparation. Ideal for international schools, colleges, sixth-form settings and vocational Business programmes. --- # Unit 20 – Business Ethics Students explore how ethical principles influence business behaviour, stakeholder relationships and organisational decision-making. Topics include: - Business ethics - Ethical and unethical behaviour - Corporate social responsibility - CSR - Stakeholder responsibility - Corporate governance - Business values - Sustainability - Environmental responsibility - Ethical sourcing - Workplace ethics - Equality and diversity - Whistleblowing - Ethical marketing - Corporate reputation --- # Unit 21 – Training and Development Students examine why organisations train and develop employees and how effective training contributes to business performance. Topics include: - Training needs analysis - Skills gaps - Employee development - On-the-job training - Off-the-job training - Coaching - Mentoring - E-learning - Induction training - Training programmes - Costs and benefits of training - Evaluating training effectiveness - Productivity - Employee performance - Staff motivation --- # Unit 22 – Market Research Students investigate how businesses collect, analyse and use market information to support marketing decisions. Topics include: - Primary research - Secondary research - Qualitative research - Quantitative research - Research methods - Sampling - Market research planning - Research objectives - Data collection - Data analysis - Interpretation of findings - Presentation of research - Market research reports - Recommendations and improvements Pearson describes Unit 22 as requiring learners to examine market research, undertake a research activity and analyse and present their findings. --- # Unit 23 – Work Experience in Business Students develop their understanding of work experience and workplace expectations while preparing for, undertaking and reviewing workplace activity. Suitable areas of study include: - Preparing for work experience - Workplace expectations - Professional behaviour - Employability skills - Communication - Teamwork - Time management - Personal development - Workplace objectives - Reflection - Reviewing performance - Career development Pearson includes **Unit 23: Work Experience in Business** within its BTEC International Level 3 Business study-text coverage. --- # Unit 24 – Branding Students investigate the role and value of branding and evaluate how businesses develop and manage successful brands. Topics include: - Principles of branding - Brand identity - Brand personality - Brand values - Brand equity - Brand design - Brand assets - Brand strategy - Brand positioning - Customer loyalty

£29.99
Bundle

BTEC International Level 3 Business Unit 24: Branding | Complete Resource Bundle

BTEC International Level 3 Business Unit 24: Branding | Complete Resource Bundle DESCRIPTION A comprehensive Pearson BTEC International Level 3 Business Unit 24: Branding resource bundle designed to support students throughout the unit and develop a strong understanding of how businesses create, develop, position and manage successful brands. This ready-to-use bundle contains two Unit 24 Branding resources, providing teachers with structured materials for delivering the unit and supporting students with classroom learning, independent study and BTEC assessment preparation. ÌÇÐÄVlog Students explore the importance of branding to businesses, how organisations develop distinctive brand identities, the factors that influence brand image and positioning, and the strategies businesses use to build and maintain successful brands. The resources support students in developing the knowledge, application, analysis and evaluation skills required for BTEC Business. KEY TOPICS INCLUDE: • Introduction to branding • Purpose and importance of branding • Brand identity and brand image • Brand personality and brand values • Brand positioning • Brand awareness and recognition • Brand differentiation • Unique Selling Proposition (USP) • Building and developing successful brands • Customer perceptions of brands • Brand loyalty and customer loyalty • Brand equity and brand value • Corporate branding • Product branding • Brand development and extension • Rebranding • Brand management • Branding strategies • Visual identity and logos • Brand communication • Digital and social media branding • Competitive advantage through branding • Evaluating branding effectiveness • Applying branding concepts to real businesses • BTEC application, analysis and evaluation activities Suitable for students aged 16+ studying Pearson BTEC International Level 3 Business, this bundle is ideal for classroom teaching, guided learning, independent study, homework, coursework support, revision and assessment preparation. An ideal complete resource bundle for Business teachers delivering Unit 24 Branding, providing structured materials that can be used throughout the unit. SEO KEYWORDS BTEC International Level 3 Business Unit 24, BTEC Unit 24, Unit 24 Branding, BTEC Branding, BTEC Business Branding, Pearson BTEC International Level 3 Business, BTEC Business Level 3, branding resource bundle, branding workbook, branding teaching resources, brand identity, brand image, brand personality, brand values, brand positioning, brand awareness, brand recognition, brand differentiation, USP, unique selling proposition, brand loyalty, customer loyalty, brand equity, brand value, corporate branding, product branding, brand development, brand extension, rebranding, brand management, branding strategy, visual identity, digital branding, social media branding, competitive advantage, BTEC Business coursework, BTEC Business workbook, Business student workbook, BTEC Business resources, Level 3 Business resources, Business teaching resources COPYRIGHT © 2026 Coffee Owed. All rights reserved. This resource bundle and all original content created by Coffee Owed are protected by copyright and licensed for educational use by the purchaser and/or their authorised educational institution. No original Coffee Owed content may be reproduced, redistributed, resold, uploaded to websites or file-sharing platforms, publicly shared or commercially exploited without prior written permission. Pearson, BTEC and associated qualification names and materials remain the property of their respective rights holders. This resource is independently produced and is not endorsed by, affiliated with or produced by Pearson Education Limited.

£8.99
Bundle

BTEC International Level 3 Business Unit 24: Branding | Complete Student Workbook & Resource Bundle

BTEC International Level 3 Business Unit 24: Branding | Complete Student Workbook & Resource Bundle DESCRIPTION A comprehensive Pearson BTEC International Level 3 Business Unit 24: Branding resource bundle designed to help students understand how businesses create, develop, manage and maintain successful brands. This structured, ready-to-use resource supports students throughout Unit 24 Branding, developing their understanding of the importance of branding to organisations and the strategies businesses use to build strong and recognisable brands. Students are supported in applying branding theory to real business situations while developing the knowledge, application, analysis and evaluation skills required for BTEC Business coursework. KEY TOPICS INCLUDE: • Introduction to branding • Purpose and importance of branding • Brand identity and brand image • Brand personality • Brand values • Brand positioning • Brand recognition and awareness • Building a strong brand • Brand differentiation • Unique selling propositions (USP) • Customer perceptions of brands • Customer loyalty and brand loyalty • Brand equity and brand value • Corporate and product branding • Brand development • Brand extension • Rebranding • Managing and maintaining brands • Branding strategies • Visual identity, logos and brand communication • Digital and social media branding • Competitive advantage through branding • Evaluating the effectiveness of branding • Applying branding concepts to real businesses • BTEC coursework application, analysis and evaluation Suitable for students aged 16+ studying Pearson BTEC International Level 3 Business, this bundle can be used for classroom teaching, guided learning, independent study, homework, coursework support, revision and assessment preparation. An ideal resource for Business teachers looking for a structured approach to Unit 24 Branding, helping students understand branding concepts while developing the analytical and evaluative skills required for BTEC assessment. SEO KEYWORDS BTEC International Level 3 Business Unit 24, BTEC Unit 24, Unit 24 Branding, BTEC Branding, BTEC Business Branding, Pearson BTEC International Level 3 Business, BTEC Business Level 3, branding, business branding, branding workbook, brand identity, brand image, brand personality, brand values, brand positioning, brand recognition, brand awareness, brand loyalty, customer loyalty, brand equity, brand value, corporate branding, product branding, brand development, brand extension, rebranding, branding strategy, brand management, visual identity, digital branding, social media branding, competitive advantage, BTEC Business coursework, BTEC Business workbook, Business student workbook, BTEC Business resources, Level 3 Business resources, branding teaching resources, Business teaching resources COPYRIGHT © 2026 Coffee Owed. All rights reserved. This resource and all original content created by Coffee Owed are protected by copyright and licensed for educational use by the purchaser and/or their authorised educational institution. No original Coffee Owed content may be reproduced, redistributed, resold, uploaded to websites or file-sharing platforms, publicly shared or commercially exploited without prior written permission. Pearson, BTEC and associated qualification names and materials remain the property of their respective rights holders. This resource is independently produced and is not endorsed by, affiliated with or produced by Pearson Education Limited.

£8.99

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