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This powerpoint is purposefully made for iGCSE Sociology using the most recent Cambridge syllabus.

It fully covers - 1.3 How do sociologists investigate society?

1.3.1 The stages in research design:
• Selection of topic
• Aims
• Hypothesis
• Target population
• Methods
• Operationalisation
• Pilot studies

1.3.2 Sampling:
• Sampling frames
• Sampling techniques:– random– systematic– stratified– snowball – quota
• Strengths and limitations of each technique

1.3.3 Quantitative and qualitative primary research methods:
• Surveys
• Questionnaires
• Interviews (structured, semi-structured, unstructured, group)
• Observations (participant, non-participant, covert, overt)
• Strengths and limitations of each method

1.3.4 Types of question:
• Open
• Closed
• Multiple choice
• Scaled

1.3.5 The theoretical and practical issues affecting research:
• Researcher perspective (positivist/interpretivist)
• Access to sample
• Response rate
• Funding/cost
• Time

1.3.6 Ethical issues affecting research:
• Informed consent
• Privacy/confidentiality
• Deception
• Prevention of harm
• Legality