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This powerpoint is purposefully made for iGCSE Sociology using the most recent Cambridge syllabus.

It fully covers - How do sociologists approach the study of society?

1.1.1 The positivist approach:
• The scientific method
• A macro view
• Social facts
• Quantitative data
• Causation and correlation
• Patterns and trends
• Objectivity and reliability

1.1.2 The interpretivist approach:
• A micro view
• Meanings and motivations
• Qualitative data
• In-depth
• Subjectivity
• Validity and verstehen

1.1.3 Approaches that combine different research methods and evidence:
• Triangulation
• Longitudinal studies

1.1.4 The analysis and evaluation of research choices:
• Bias
• Interviewer effect
• Hawthorne/Observer effect
• Validity
• Reliability
• Representativeness
• Generalisability