This free resource introduces Status Quo Bias, a key behavioural economics concept, and helps students understand why consumers often stick with existing choices even when better alternatives exist.

Students explore how status quo bias affects real-world markets including banking, energy suppliers, pensions and competition, and how this can lead to weak competition, higher prices and reduced consumer welfare.

Perfect for:

• A-Level Economics revision
• Behavioural economics topics
• Developing analysis and evaluation (AO3)
• Essay support and exam preparation
• Retrieval practice and independent learning

Clear, engaging and exam-focused, this resource helps students apply behavioural theory to real exam questions and reach higher grades.

Created by The Bright Puzzle Company — supporting students to build confidence and achieve their potential.